Identity & Data Resolution Notice

Identity & Data Resolution Notice

Click Makers, LLC D.B.A. Growth Ring Media

Purpose

How we connect records about the same person or business across systems, what data we use, how long we keep it, and your choices.

Identity Data

• Contact: name, email, phone, company, role, address
• Identifiers: cookies, IP address, mobile ad IDs
• Internal IDs: form, call tracking, chat, scheduling, CRM, billing
• Campaign context: pages viewed, ads clicked, UTM, creative IDs, call metadata

We do not knowingly collect data from children under 16.

Sources

• You and your systems
• Our sites and tooling (consent banner, pixels, call tracking, analytics)
• Approved service providers and partners named in your SOW

How Matching Works

• Deterministic: exact keys like email, phone, CRM ID, or hashed versions
• Probabilistic: signals such as IP, device traits, referrer, time window, geography
• Location joins: address may link records to the same premises

We prefer deterministic matches. Each match has a confidence score. We do not merge below threshold.

Audience Measurement & Identity Resolution on Our Publications

Our publications, including thebackcut.com, use Audience Passport (audiencepassport.com), an independent audience-measurement service, to verify the composition of our audience for sponsors and advertisers. The measurement instrument:

• collects pageview-level technical signals: IP address, browser and device characteristics, page URL, referrer, and a first-party cookie identifier;
• for visitors in the United States, matches device identifiers against a third-party identity dataset to associate a visit with a verified person record and attributes such as age range, occupation category, and hashed email identifiers;
• runs bot-detection measurement (FouAnalytics) that classifies pageviews as human or automated;
• reports aggregate statistics only. No name, email address, or other directly identifying information appears in any published audience report, and person-level records are not returned to us.

We may use hashed email identifiers derived from this measurement to build advertising audiences on platforms such as Meta.

Your choices. The instrument honors Global Privacy Control (GPC) automatically: browsers that send GPC are never matched to the identity dataset. Identity resolution is limited to US traffic. California residents may also opt out via our Do Not Sell or Share My Personal Information link. To exercise access, deletion, correction, or opt-out rights over measurement data, contact branchout@growthringmedia.com . On a verified request we will exclude your records from our measurement reporting. Measurement records are retained by our measurement providers without a fixed retention period.

How We Use It

• Deduplicate leads and prevent double counting
• Measure performance and revenue lift
• Personalize sequences you approve
• Suppress targeting after conversion
• Improve data quality and detect fraud

What We Do Not Do

• No selling of personal information, except that disclosure of device identifiers to our audience-measurement vendor may constitute a "sale" or "sharing" as the CPRA defines those terms. See "Audience Measurement & Identity Resolution" below and our Do Not Sell or Share page.
• No combining client data across clients except in de-identified or aggregated form
• No use of sensitive personal data for ad targeting

Roles

• Most client work: we act as Service Provider or Processor under your instructions
• Our own sites: we act as Business or Controller for limited first-party data

Consent and Choices

We honor your consent banner choices and Global Privacy Control. To access, correct, delete, or opt out of targeted ads or profiling, email branchout@growthringmedia.com .

Regional

California (CPRA)

• We act as Service Provider or Contractor
• If a use could be "sharing" for cross-context behavioral advertising, we honor opt-out choices and GPC
• Disclosure of device identifiers to our audience-measurement vendor may constitute a "sale" or "sharing" as defined by the CPRA. You may opt out via our Do Not Sell or Share My Personal Information link or by enabling Global Privacy Control, which we honor automatically.

Colorado (CPA)

• We honor universal opt-out mechanisms
• We provide a way to opt out of targeted advertising and profiling in furtherance of decisions with legal or similar significant effects
• To appeal a data rights decision, email branchout@growthringmedia.com with "Appeal" in the subject line

Retention

• Identity-resolution tables: typically 24 months from last activity
• Conversion and attribution logs: typically 24 to 36 months

Security

Encryption in transit and at rest where supported, role-based access with MFA, least privilege, vendor contracts, confidence scoring with periodic review.